Esoteric Design Studios

I designed this logo a couple of weeks ago for our final project in art 169. The idea for the company was to have a studio that designs stables of characters and genre universes that will be applied and marketed through the whole spectrum of mediums. Other companies  have eventually built up their labels to the point of crossing into other mediums, but we specifically have this goal in mind from the very start. When we design a group of characters we think about how we can develop them into comic books, movies, video games, coloring books, T-shirts, novels, fine art and everything in between. The logo itself was inspired by a couple of different things. First of all, I watched the movie Angels and Demons a couple of weeks ago and thought it would be cool to design the logo after the ambigrams that the Illuminati used. Since the word Esoteric means mysterious or obscured it seemed appropriate to have a logo that was modeled after that of a secret society. I also remembered an artist that I saw in one of my favorite books called Masters of Deception that highlighted an artist named Scott Kim that specialized in these types of drawings. This guy is a freaking genius. Anyway, someday I will have enough money to buy this book. Tangents aside, The logo was inspired by all these things and more. I am fairly pleased with how it turned out and welcome any critique.